Domex One Million Clean Toilets Movement

Did you know that 7 million Filipinos don’t have access to clean toilets? According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene. That is why all over the country, people are welcoming the construction of new toilet facilities and the repair of dilapidated ones, since becoming aware of its role in disease prevention, especially among children.

To help save lives, Domex has initiated the One Million Toilet Movement, a campaign that helps raise awareness for proper toilet sanitation. Through a pledge, it encourages everyone to keep their household toilets properly cleaned to keep germs and bacteria away. By this action, it ensures that you and everyone around you are safe from diseases like Diarrhea, E. Coli, and Hepatitis.

Every pledge will count as a ₱5 contribution to UNICEF’s sanitation program, that will help improve access to basic sanitation for hundreds of millions of people.

For further awareness, Unilever launched this Domex Fiesta video which shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities. According to Dennis Chua, Domex Brand Manager, “The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,”.

What you’ll see in the video is a scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility.

I encourage everyone to watch this video, share it, and encourage your friends to watch it. By watching and sharing, we are not only raising awareness but also helping helping less privileged communities gain access to clean toilet facilities because each unique view translates into a pledge for the advocacy campaign.

Visit Domex Facebook Page for more details and to pledge: https://www.facebook.com/DomexPhilippines

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20 Responses

  1. True, I remember the show that I’ve watched before. They invited few people to experience the city life and sobrang amaze na amaze sila sa toilet. Nice campaign of Domex.

  2. It’s about 24,964 more to go to reach the 1million target. What next then? One clean toilet at a time very good campaign hygiene and cleanliness among the Filipinos. What the maintenance is another problem to tackle by the residents…

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My name is Peachy and I’m a foodie mommy living in the Philippines.I am a mom to two daughters named PURPLE SKYE and PERIWINKLE MOONE and wife to a loving husband I fondly call peanutbutter ♥
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